KhelPlay Rummy, one of the leading platforms in online rummy space has chosen Kajal Aggarwal to be the face of the brand. Kajal Aggarwal is an Indian actress who has worked in most of the Tamil and Telugu films. Kajal has also acted in Bollywood films like Singham, Special 26, Kyun! Ho Gaya Na and more. She is one of the leading actresses in Tollywood.
As per one of the articles in exchange4media.com, KhelPlay Rummy has a database of 30 lakh users and is continuously growing. They are working on engaging more players to their platform and also on retaining their existing players. Online gaming industry is seeing a major scope in India and online rummy is one of the major contributors in online gaming space. Players in India love playing real money games and rummy being most popular people already are aware of its rules and objectives of the game. As per report from KPMG, online gaming industry is currently growing at rate of 22% CAGR and is expected to generate a revenue of Rs 11,900 crore by 2023.
Seeing this huge potential in the online gaming space and rummy being the major contributor, all rummy platforms are continuously enhancing their platform and gameplay experience so that they can satisfy more players.
Kajal Aggarwal already has a huge fan following in South Indian Market and rummy is most loved game in South. Being face of KhelPlay Rummy she can influence more players for playing rummy online on the KhelPlay platform.
Kajal, an avid rummy player, said: “I have been playing rummy recreationally for a while now. I am happy to officially be a part of KhelPlay Rummy, one of the leaders in the online rummy space in India.”
“It’s amazing to see the growing passion for rummy in India and KPR”s initiative to drive the generation via digital platforms to play the game,” she added.
Chaitanya Salunke, head of marketing, Khel Group said: “Engagement and responsible gameplay are the two main attributes of online rummy game. KhelPlay Rummy has been offering both with offers and tournaments with safe payment gateways. We are excited to have Kajal as the face of the brand as this will go a long way in improving the awareness of our brand and the game overall. Moreover, this affiliation will also help the people relate more with rummy and re-emphasise the fact that rummy is a skill-based game, which offers fun and thrill at the same time.”